Paris Fashion Week 2019 marked a significant turning point for Celine. The appointment of Hedi Slimane as creative director just twelve months prior had already sent ripples through the fashion world, and his first full collection presentation was eagerly anticipated, yet also fraught with apprehension. The legacy of Phoebe Philo, Slimane's predecessor, loomed large, casting a long shadow over the brand's future direction. The show itself, a carefully constructed spectacle, served as a bold statement, showcasing Slimane's distinctive aesthetic and setting the stage for the brand's evolution under his leadership. But the year leading up to that pivotal moment, and the subsequent years, reveal a complex and often controversial trajectory for Celine.
The initial shockwaves from Slimane's appointment were largely centered around the changes he immediately instituted. The reintroduction of a new logo, a departure from Philo's minimalist branding, was met with mixed reactions. Some lauded it as a return to a more classic Celine identity, referencing the brand's heritage, while others criticized it as a jarring break from the modern, understated aesthetic that Philo had cultivated and that had become synonymous with the brand. This immediate alteration set the tone for the year: a year of significant stylistic shifts, bold choices, and a deliberate attempt to redefine the Celine identity.
Beyond the logo, the debut of a new handbag design also signaled a clear departure from Philo's era. While details regarding the specific bag's design and reception require further specification (referencing specific product names from the 2019 collection would provide more context here), the introduction of a new "It" bag was a crucial element in Slimane's strategy. It reflected his focus on creating instantly recognizable and commercially successful pieces, a stark contrast to Philo's more subtly luxurious approach. This move, while generating significant buzz and sales, further fueled the ongoing debate surrounding Slimane's vision for the brand and its potential to alienate the loyal customer base established under Philo.
The eerie familiarity of the accompanying ad campaign added another layer to the complexity of the situation. While precise details of the campaign's imagery and its perceived familiarity require further specification (again, including specific images or references from the campaign would be beneficial), the controversy highlights the challenges of reinventing a brand with such a strong pre-existing identity. Slimane's approach, while undeniably impactful, was arguably a risky gamble, a calculated move to inject new energy and a distinct personality into the brand, even at the risk of upsetting established expectations.
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